Privacy Policy

Last updated: 22 May 2026

At For The Love of Wellies (“we”, “us”, “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit or make a purchase from our website.

This policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

For The Love of Wellies is the data controller responsible for your personal data.

If you have any questions regarding this Privacy Policy or how your data is handled, please contact us via the contact details provided on our website:

fortheloveofwellies.co.uk/contact-us

2. What Information We Collect

We may collect and process the following types of personal information:

Information You Provide Directly

When you place an order, contact us, sign up to newsletters, or submit an enquiry, we may collect:

Your name
Billing and delivery address
Email address
Telephone number
Order information
Payment information (processed securely by third-party payment providers)
Any information you provide through contact forms or correspondence

Information Collected Automatically

When you use our website, we may automatically collect certain technical information, including:

IP address
Browser type and version
Device information
Time zone setting
Pages viewed and website interactions
Cookies and usage data

This helps us improve website performance, security and user experience.

3. How We Use Your Information

We use your personal information for the following purposes:

To process and fulfil orders
To manage payments, refunds and deliveries
To communicate with you regarding your order or enquiry
To provide customer support
To improve our website, products and services
To prevent fraud and maintain website security
To comply with legal and accounting obligations
To send marketing communications where you have consented to receive them

4. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

Contractual necessity – where processing is required to fulfil your order or provide services to you
Legitimate interests – where processing is necessary for running and improving our business, fraud prevention, website security and customer support
Legal obligation – where we are required to retain or disclose information for legal or regulatory purposes
Consent – where you have opted in to receive marketing communications or accepted non-essential cookies

You may withdraw consent at any time.

5. Payment Processing

We do not store or have direct access to your full payment card details.

Payments made through our website are processed securely by trusted third-party payment providers. These providers process your payment information in accordance with their own privacy policies and security standards.

6. Sharing Your Information

We may share your information with trusted third parties where necessary to operate our business, including:

Payment processors
Delivery and courier companies
Website hosting providers
IT and technical support providers
Marketing and analytics providers
Professional advisers, accountants or legal representatives

We only share information that is necessary for the relevant service.

We do not sell your personal information to third parties.

We may also disclose personal data where required by law or where necessary to protect our legal rights.

7. Cookies

Our website uses cookies and similar technologies to improve functionality, analyse traffic and enhance your browsing experience.

Cookies may include:

Essential website functionality cookies
Shopping basket and checkout cookies
Analytics cookies
Marketing and advertising cookies

You can manage or disable cookies through your browser settings.

Where legally required, we will request your consent before placing non-essential cookies on your device.

8. Marketing Communications

If you opt in to receive marketing communications, we may send you updates, promotions and product information by email.

You can unsubscribe from marketing communications at any time by:

Clicking the unsubscribe link in our emails
Contacting us directly

We will never send unsolicited marketing communications where consent is required.

9. Data Retention

We only retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

Fulfilling orders and customer support
Maintaining financial and tax records
Resolving disputes
Meeting legal obligations

When data is no longer required, it will be securely deleted or anonymised.

10. Data Security

We take appropriate technical and organisational measures to protect your personal information against:

Unauthorised access
Loss or destruction
Misuse or disclosure
Alteration

While we take security seriously, no internet transmission or storage system can be guaranteed completely secure.

11. Your Rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you
Request correction of inaccurate information
Request deletion of your data in certain circumstances
Restrict or object to processing
Withdraw consent where processing relies on consent
Request transfer of your data to another provider
Lodge a complaint with the Information Commissioner’s Office (ICO)

You can learn more about your rights at:

Information Commissioner’s Office (ICO)

To exercise any of your rights, please contact us using the details on our website.

12. Third-Party Links

Our website may contain links to external websites or services.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

13. International Transfers

Some of our service providers may process data outside the United Kingdom.

Where this occurs, we ensure appropriate safeguards are in place to protect your personal data in accordance with UK data protection laws.

14. Children’s Privacy

Our website and services are not intended for children under the age of 13.

We do not knowingly collect personal information from children.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology or our business operations.

Any updates will be posted on this page with a revised “Last updated” date.

16. Contact Us

If you have any questions about this Privacy Policy or how your data is handled, please contact us through:

For The Love of Wellies Contact Page

This Privacy Policy was created for use by For The Love of Wellies and should be reviewed periodically to ensure it reflects the website’s current practices, technologies and third-party services in use.

References used for GDPR structure and wording inspiration: (wearepay.uk)